If you're serious about golf, hit every shot SST PURE. Like snowflakes and fingerprints, no two golf shafts are exactly the same. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or postively affect a shaft's performance depending on how the shaft is aligned in the clubhead. Simply changing the orientation of a golf shaft can radically alter the way that club performs.
SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the patented SST PURE Shaft Alignment System quickly locates the "neutral" plane in each shaft. By assembling the club with the shaft in the SST PURE position, off-line twisting and bending during the golf swing and at impract are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.
The Result of the SST PURE process is that players of all skill levels hit the ball longer, straighter and more uniformly consistent than before. Independent testing has established that SST PURE (an acronym for Plane of Uniform REpeatability) improves impact repeatibility hits on the centre of the clubface by up to 51 percent. Only SST PURE has the ability to make every club perform like your favourite. Remember, you can't be sure if it's not SST Pure!